geico_mockup

GEICO Digital Experience Pre-Work Assignment

GEICO Digital Experience Pre-Work Assignment

GEICO Digital Experience Pre-Work Assignment

GEICO Digital Experience Pre-Work Assignment

GEICO Digital Experience Pre-Work Assignment

UI/UX Case Study

UI/UX Case Study

UI/UX Case Study
UI/UX Case Study
UI/UX Case Study

Overview

Overview

Overview

Overview

Overview

GEICO’s website provides customer-facing access for sales, service, claims, and other features. One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

GEICO’s website provides customer-facing access for sales, service, claims, and other features. One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

GEICO’s website provides customer-facing access for sales, service, claims, and other features. One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

GEICO’s website provides customer-facing access for sales, service, claims, and other features. One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

GEICO’s website provides customer-facing access for sales, service, claims, and other features. One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

Team
Me (UI/UX Designer)

Team
Me (UI/UX Designer)

Team
Me (UI/UX Designer)

Team
Me (UI/UX Designer)

Team
Me (UI/UX Designer)

Client
GEICO
Client
GEICO
Client
GEICO
Client
GEICO
Client
GEICO

Date
June 2018 (1 week)

Date
June 2018 (1 week)

Date
June 2018 (1 week)

Date
June 2018 (1 week)

Date
June 2018 (1 week)

Sector
Insurance
Sector
Insurance
Sector
Insurance
Sector
Insurance
Sector
Insurance

Project Launch

Project Launch

Project Launch

Project Launch

Project Launch

Understand Requirements
I broke up the design exercise into categories to better understand the challenge.

Understand Requirements
I broke up the design exercise into categories to better understand the challenge.

Understand Requirements
I broke up the design exercise into categories to better understand the challenge.

Understand Requirements
I broke up the design exercise into categories to better understand the challenge.

Understand Requirements
I broke up the design exercise into categories to better understand the challenge.

notes

At the top are the three categories (from left to right): customer-facing access, company’s goals, and assignment

At the top are the three categories (from left to right): customer-facing access, company’s goals, and assignment

At the top are the three categories (from left to right): customer-facing access, company’s goals, and assignment

At the top are the three categories (from left to right): customer-facing access, company’s goals, and assignment

At the top are the three categories (from left to right): customer-facing access, company’s goals, and assignment

Challenge 🌟

Challenge 🌟

Challenge 🌟

Challenge 🌟

Challenge 🌟

My assignment was to review the following page (https://www.geico.com/auto-insurance) and design changes that serve both customer and company goals. The solution would work across all breakpoints.

One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

My assignment was to review the following page (https://www.geico.com/auto-insurance) and design changes that serve both customer and company goals. The solution would work across all breakpoints.

One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

My assignment was to review the following page (https://www.geico.com/auto-insurance) and design changes that serve both customer and company goals. The solution would work across all breakpoints.

One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

My assignment was to review the following page (https://www.geico.com/auto-insurance) and design changes that serve both customer and company goals. The solution would work across all breakpoints.

One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

My assignment was to review the following page (https://www.geico.com/auto-insurance) and design changes that serve both customer and company goals. The solution would work across all breakpoints.

One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers. Another goal is to maintain or improve self-service metrics.

Screen Shot 2018-08-13 at 5.34.35 AM

GEICO Auto Insurance page

GEICO Auto Insurance page

GEICO Auto Insurance page

GEICO Auto Insurance page

GEICO Auto Insurance page

Research

Research

Research

Research

Research

User Research
From online research I found that:

  • There are +16M GEICO auto policyholders
  • +27M insured vehicles

User Research
From online research I found that:

  • There are +16M GEICO auto policyholders
  • +27M insured vehicles

User Research
From online research I found that:

  • There are +16M GEICO auto policyholders
  • +27M insured vehicles

User Research
From online research I found that:

  • There are +16M GEICO auto policyholders
  • +27M insured vehicles

User Research
From online research I found that:

  • There are +16M GEICO auto policyholders
  • +27M insured vehicles

Content Audit
I conducted a content audit on the webpage to better understand the copy and the layout of the webpage.

Content Audit
I conducted a content audit on the webpage to better understand the copy and the layout of the webpage.

Content Audit
I conducted a content audit on the webpage to better understand the copy and the layout of the webpage.

Content Audit
I conducted a content audit on the webpage to better understand the copy and the layout of the webpage.

Content Audit
I conducted a content audit on the webpage to better understand the copy and the layout of the webpage.

Content Audit-1

Competitive-Research Analysis
I came up with these questions because it helped me focus my attention to the goals I was asked to design for.

Competitive-Research Analysis
I came up with these questions because it helped me focus my attention to the goals I was asked to design for.

Competitive-Research Analysis
I came up with these questions because it helped me focus my attention to the goals I was asked to design for.

Competitive-Research Analysis
I came up with these questions because it helped me focus my attention to the goals I was asked to design for.

Competitive-Research Analysis
I came up with these questions because it helped me focus my attention to the goals I was asked to design for.

Competitive-Research Analysis-1

Informal User Interview Questions
Although I didn’t get a chance to speak to customers face to face, These would have been the question I would have used to gain useful insight.

Informal User Interview Questions
Although I didn’t get a chance to speak to customers face to face, These would have been the question I would have used to gain useful insight.

Informal User Interview Questions
Although I didn’t get a chance to speak to customers face to face, These would have been the question I would have used to gain useful insight.

Informal User Interview Questions
Although I didn’t get a chance to speak to customers face to face, These would have been the question I would have used to gain useful insight.

Informal User Interview Questions
Although I didn’t get a chance to speak to customers face to face, These would have been the question I would have used to gain useful insight.

Informal User Interviews Questions-1

Sketch

Sketch

Sketch

Sketch

Sketch

After gathering information from my research phase, I began creating wireframes.

I also took my content audit a step further. I broke up the main sections of the webpage, and went through each section and rearranged what I felt made more sense to the structure and flow of the page.

After gathering information from my research phase, I began creating wireframes.

I also took my content audit a step further. I broke up the main sections of the webpage, and went through each section and rearranged what I felt made more sense to the structure and flow of the page.

After gathering information from my research phase, I began creating wireframes.

I also took my content audit a step further. I broke up the main sections of the webpage, and went through each section and rearranged what I felt made more sense to the structure and flow of the page.

After gathering information from my research phase, I began creating wireframes.

I also took my content audit a step further. I broke up the main sections of the webpage, and went through each section and rearranged what I felt made more sense to the structure and flow of the page.

After gathering information from my research phase, I began creating wireframes.

I also took my content audit a step further. I broke up the main sections of the webpage, and went through each section and rearranged what I felt made more sense to the structure and flow of the page.

wireframes+notes

Left: Wireframes; Right: Copy sectioned

Left: Wireframes; Right: Copy sectioned

Left: Wireframes; Right: Copy sectioned

Left: Wireframes; Right: Copy sectioned

Left: Wireframes; Right: Copy sectioned

Design

Design

Design

Design

Design

In the screens that follow, these were intended to solve this problem.

  • One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers.
  • Another goal is to maintain or improve self-service metrics.

In the screens that follow, these were intended to solve this problem.

  • One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers.
  • Another goal is to maintain or improve self-service metrics.

In the screens that follow, these were intended to solve this problem.

  • One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers.
  • Another goal is to maintain or improve self-service metrics.

In the screens that follow, these were intended to solve this problem.

  • One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers.
  • Another goal is to maintain or improve self-service metrics.

In the screens that follow, these were intended to solve this problem.

  • One of the company’s goals is to increase downloads of and traffic to the GEICO Mobile app for existing customers.
  • Another goal is to maintain or improve self-service metrics.
geico_mockup

Outcomes & Lessons

Outcomes & Lessons

Outcomes & Lessons

Outcomes & Lessons

Outcomes & Lessons

  1. Content is key: I learned how valuable content auditing is, it helped me sequence the content into a digestible table, the content seemed easier to understand and visualize the bigger story of the page.
  2. Understand the why behind your designs: A skill I'm working on is being able to articulate my design decisions. Something, I am diligently working towards getting better at. I am currently reading Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience by Tom Greever.
  1. Content is key: I learned how valuable content auditing is, it helped me sequence the content into a digestible table, the content seemed easier to understand and visualize the bigger story of the page.
  2. Understand the why behind your designs: A skill I'm working on is being able to articulate my design decisions. Something, I am diligently working towards getting better at. I am currently reading Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience by Tom Greever.
  1. Content is key: I learned how valuable content auditing is, it helped me sequence the content into a digestible table, the content seemed easier to understand and visualize the bigger story of the page.
  2. Understand the why behind your designs: A skill I'm working on is being able to articulate my design decisions. Something, I am diligently working towards getting better at. I am currently reading Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience by Tom Greever.
  1. Content is key: I learned how valuable content auditing is, it helped me sequence the content into a digestible table, the content seemed easier to understand and visualize the bigger story of the page.
  2. Understand the why behind your designs: A skill I'm working on is being able to articulate my design decisions. Something, I am diligently working towards getting better at. I am currently reading Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience by Tom Greever.
  1. Content is key: I learned how valuable content auditing is, it helped me sequence the content into a digestible table, the content seemed easier to understand and visualize the bigger story of the page.
  2. Understand the why behind your designs: A skill I'm working on is being able to articulate my design decisions. Something, I am diligently working towards getting better at. I am currently reading Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience by Tom Greever.

Projects

Now
User Experience Designer @ Northwestern University

Past
Summer Learning Experience Mentor @ Chicago Housing Authority

Now
User Experience Designer @ Northwestern University

Past
Summer Learning Experience Mentor @ Chicago Housing Authority

Now
User Experience Designer @ Northwestern University

Past
Summer Learning Experience Mentor @ Chicago Housing Authority

Now
User Experience Designer @ Northwestern University

Past
Summer Learning Experience Mentor @ Chicago Housing Authority

Now
User Experience Designer @ Northwestern University

Past
Summer Learning Experience Mentor @ Chicago Housing Authority

© 2018 David Vernier

© 2018 David Vernier

© 2018 David Vernier

© 2018 David Vernier

© 2018 David Vernier

Made with Semplice with 💙.

Made with Semplice with 💙.

Made with Semplice with 💙.

Made with Semplice with 💙.

Made with Semplice with 💙.